Strategy · Operations · Technology
Get more from the team you already have.
An operator for growing businesses that aren’t ready for a full-time COO.
The moment most owners call
Hire another person, buy another platform, or fix how the business runs?
Most growing businesses don’t need more headcount or more software. They need strategy, operations and technology to line up.
Cheaper than a hire
An engagement costs less than a salary plus benefits, recruiting and ramp-up.
Faster impact
Improvements land in weeks, not the months it takes to hire and onboard someone.
Less to manage
No new person to manage, and no added coordination load.
Small teams win now
A small team with AI and the right processes outruns a bigger one without them.
Hard to undo a bad hire
Hiring is easy to do and hard to undo. Hires made to cover for chaos add more of it.
Work with me
Three ways to work together.
Pick the shape that fits where the business is. Not sure? Start with the call.
Operations audit
A few weeks inside the business to find where time and money actually go, and what to fix first, in order.
Start here if: Owners who can feel the business outgrowing how it runs.
AI adoption sprint
We pick the two or three workflows where AI pays for itself fastest. I set the tools up inside the systems you already use and test them on your real work.
Start here if: Teams curious about AI who haven’t made it stick yet.
Fractional COO
Standing weekly time on whatever matters most that month: finance, hiring, process or systems.
Start here if: Owners who are doing the COO job themselves.
Timelines are a starting point. We agree on what’s realistic for your scope before anything starts.
Who you’d be working with
Brett Chereskin
Twelve years as an Army officer, including special operations aviation with the 160th, where I built its first large drone unit. Head of Business Operations at Affirm through its IPO. COO of dub, where I helped scale a consumer fintech from pre-product to a valuation of over $100M. I started Clarent in 2026 to bring that to businesses too small for a full-time COO.
- You hire me, you get me.
- I do the work myself. No junior team.
- Teaching, not just fixing.
- I solve the problem in front of you and leave your people able to solve the next one.
- You own your stack.
- Every account, login and document is yours. No lock-in.
- A plan, not a deck.
- Every engagement ends in writing your team can act on.
- AI is the accelerant, not the pitch.
- I use it to move faster, and I teach your team to keep using it after I’m gone.
Why “Clarent”? King Arthur’s sword of peace, carried point down: skills honed in service, put to constructive use. I live in New York with my wife Lisa and our dog Tanuki, and I write up how I build Clarent in the Building Clarent series.
Start here